PRIVACY POLICY
Effective Date: June 18, 2026
Making Waves Swim School (“Making Waves Swim School,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website, registration systems, and services.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your information.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
• Name
• Email address
• Phone number
• Zip code
• Information regarding your swimmer and lesson preferences
• Payment information provided during registration
• Information submitted through contact forms, registrations, inquiries, and communications with our staff
We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, and website usage data.
2. How We Use Information
We use information we collect to:
• Respond to inquiries and requests
• Schedule and manage swim lessons
• Process registrations and payments
• Communicate with families regarding lessons and enrollment
• Provide customer support
• Send service-related notices and updates
• Improve our website and services
• Maintain business records
• Comply with legal obligations
3. SMS Communications
If you voluntarily provide your mobile phone number and consent to receive text messages, Making Waves Swim School may send informational and service-related communications, including:
• Lesson scheduling notifications
• Lesson cancellation notices
• Enrollment information
• Customer service communications
• Program updates and reminders
Message frequency may vary depending on your participation in our programs and interactions with our staff.
Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP or contact our office at (609) 818-0373.
Consent to receive SMS messages is not required as a condition of purchasing services.
We do not sell or share mobile phone numbers, SMS consent records, or SMS message content with third parties or affiliates for their marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
We may share this information only with trusted service providers, such as messaging platforms, telecommunications carriers, and vendors necessary to operate and support our SMS program. These providers may access information solely as needed to provide services on our behalf and are required to maintain appropriate safeguards for the information they receive.
4. Sharing of Information
We do not sell, rent, or trade personal information to third parties.
We may share information with trusted service providers that assist us in operating our business, including:
• SalesMsg (business text messaging services)
• Pipedrive (customer relationship management)
• Jackrabbit Class (registration and scheduling services)
• Payment processing providers
• Website hosting and technology providers
These providers may access information only as necessary to perform services on our behalf and are expected to maintain appropriate privacy and security practices.
For avoidance of doubt, mobile phone numbers, SMS consent records, and SMS message content are not shared with third parties or affiliates for their marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
5. Third-Party Platforms
Our website may contain links to third-party websites, portals, registration systems, or services.
Any information submitted through third-party platforms is governed by the privacy policies and terms of those providers. We encourage users to review the privacy policies of any third-party service they use.
6. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
7. Children’s Privacy
Making Waves Swim School provides services for children; however, our website and registration processes are intended for use by parents and legal guardians.
We do not knowingly collect personal information directly from children under the age of 13 without the involvement of a parent or legal guardian. Any information relating to minors is provided by parents or guardians solely for the purpose of enrolling and managing swim lesson services.
If a parent or guardian believes that a child has provided personal information directly to us, please contact us so appropriate action may be taken.
8. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.
9. Your Rights
You may request access to, correction of, or deletion of personal information maintained by Making Waves Swim School.
To submit a request, please contact us using the information below and provide the name and phone number associated with the swimmer’s account.
10. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any updates will be posted on this page with a revised effective date.
11. Contact Information
Making Waves Swim School
14 Brookshire Drive
Robbinsville, NJ 08691
Phone: (609) 818-0373
Email: lessons@startmakingwaves.com
For privacy requests, please provide the name and phone number associated with the swimmer’s account.
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